How to Build Real Followers on Instagram
The Right Way to Grow Your Business Using this Powerful Brand, Audience and Content-Marketing Tool
We have been talking lately about how to boost your company marketing with Instagram. Contrary to what many people still believe, Instagram isn’t just a fun app where you can post meals, holiday and family pics.
Instagram has become a powerful brand-building, audience-building and content-marketing tool for businesses. It has over 200 million active monthly members sharing 60 million images and 1 . 6 billion likes per day.
A note of caution: there are plenty of people who promise to grow your Instagram followers by the thousands, but be careful. Most of them use fake accounts created by bots to inflate your amounts.
These types of followers have zero worth. In fact , they can even be harmful, wanting to steal your password or photos or infect you with a virus.
According to the data security company Imperva, these bad bots are the cause of 28. 9 per cent of bots on Instagram.
The best way to build your Instagram followers is by being authentic to your brand and your audience.
Here are three or more tips to help you get real Instagram fans:
1 . Tell a Story with Hashtags
It’s great to use your business title as a hashtag, but you need to believe beyond that.
If you want to use your Instagram posts to get followers, use some other hashtags that tell the story of the image you’re sharing. You want to start a conversation when you’re sharing posts to get things like:
᾿ Marketing promotions
᾿ Product commences
A good example of a brand who does this nicely is @Tostitos. They use the hashtag #GetTogetherAlready to encourage people to event and share their chips, and also to make use of the hashtag when they share photos of their meetups.
By using engaging, relevant hashtags, you can be discovered in Instagram searches and hopefully build up followers on Instagram.
2 . Get Creative
Instagram is all about photos, so many people think of the caption as an afterthought.
Don’t neglect the caption! You can generate engagement and market sharing by using descriptive words that will engage, inspire and entertain your own followers.
Here are some ideas to help you build up followers on Instagram with your posts:
᾿ Use questions in your caption. Write your question at the beginning of the particular post so that people see it very first.
᾿ Get personal with your article. Tell a story about yourself, or how your product helped or even inspired someone else.
᾿ Ask people to tag others. Asking people to tag three of their best friends or marking someone they are grateful for brings other potential followers into the equation.
A great example of a brand that does personal posts well is the @NatGeo Instagram account.
They create spectacular Instagram Stories with informative captions to educate the user on the plight of animals around the world.
Remember when it comes to making use of Instagram posts to get followers, it can all about being authentic. Don’t use questions in every single post or inform a personal story that isn’t genuine.
a few. Go Local
One of the best ways to create your Instagram followers is to get to know your own neighbours!
Whether you’re creating Instagram ads or want to promote your event in a specific area, you can see what’s happening near you by going to the search page and clicking on the Places tabs.
Type in the location to see the geotagged articles for that area. Then visit related and recent tagged posts : not those of competing businesses, obviously – and leave a comment or even an emoji and the actual person if you like what you see. Ideally, this will be the start of an organic interaction.
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For instance , if you offer life coaching providers, you could type in your location followed by “entrepreneurs. ” Local entrepreneurs may be searching for more work and life balance or help with life goals or career challenges.
Similarly, if you have the physical location that people have examined into on Instagram, comment on individuals posters’ pictures to make sure they’re aware of your Instagram presence, and then stick to them.
These are some of the best ways to develop Instagram followers the right way: no crawlers, no shortcuts, just tried and true methods to engage with your audience and turn all of them into followers!
Susan Friesen, creator of the award-winning web development plus digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who have trouble with having the lack of knowledge, skill and support needed to create their internet business presence.