Not a Signed Artist? No Problem
There are hundreds of independent artists and we all have to focus on one thing: gaining new supporters! Yes, even more than money, we need people to hear us and tell their friends about the mind-blowing brand new band they discovered. Getting our own music put on Spotify is a vital step in this process.
Unless you’ve been living on Cloud 9, might heard of Spotify and its “freemium” support. You’ve also heard how Spotify has taken the social network by thunderstorm. Every time one of my friends listens to some song, it pops up on my Spotify, Facebook, Twitter, and no matter what other social accounts I have; ex lover: “Hey! Nicklas just joined Spotify and listened to Weasel… ” You receive the idea.
So even though the amount of money you make per stream (per play) is less than a penny, the publicity potential is well worth it. And fortunately for indie artists like yourself, it’s pretty easy to get the music onto Spotify.
At this time, you may be signed to a label. If so, your own music might be on Spotify already. If it isn’t, call your representative and ask if they’ve uploaded your music to the service. If they haven’t and you want them too, provide the order! (in a nice way). Furthermore, make sure they send Spotify your own press kit loaded with a biography, photos, contact info and everything else that makes you stand out. Simple enough, correct?!
If you are an unsigned artist, that’s okay because there are tons of ways to upload your music without a label. However , Spotify cannot negotiate with you directly. Perhaps you should? I’m sure it’s one of the stipulations of their agreement with the majors. But the solution is still fairly simple. You need to choose a provider like Tunecore, CDBaby or DittoMusic. I’ve written a review of these marketers so you can save some time and keep rehearsing.
Once you’ve created an account with a provider or signed a label contract, your music will be uploaded onto Spotify within 4-6 weeks. But there is still work to be done, which leads us to:
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Spotify doesn’t generally receive your awesome press kit, so just as a backup, create a profile at allmusic. com. Spotify will check for you there when they don’t receive a bio.
Now that all the tedious stuff is done with, is actually time to let your fans know Spotify will be sports your tunes soon! Come up with great promo posts on Facebook, Twitter and MySpace. Make a promo movie for your YouTube channel. Just had a sweet idea: write a track just for your Spotify release and connect it to your posts! Former mate: “Can’t wait to see our supporters on Spotify. We’ve recorded the song just for you guys! Visiting your Spotify account soon! ” Fans will eat it up!
Alright, there are a couple of tedious things to accomplish still. No site is total anymore without clickable logos. As soon as your music is on Spotify, download the service’s logo with iconfinder. com. Next, search for your own band profile on Spotify (several options will come up, including “Top Hit, Tracks, Playlists”… you want to pick the link under “Artist”). While hanging over your artist profile, correct click and select “Copy Spotify URI. ” Last, combine the URI with the Spotify logo by adding it to your website or blog sidewall by creating an “Image Widget. ”
Another hip promo you can use with regard to Spotify is the “Spotify Play Button. ” This feature allows you to publish songs onto your website and blog. First, right click any track, album or playlist in Spotify you wish to promote and once again choose “Copy Spotify URI. “