I think we all can agree that technology has changed our lives in so many methods. Indeed, over the past two decades, technology provides advanced at such rapid rate most individuals have a hard time keeping up with the newest trends and gadgets. It should arrive as no surprise then, with each technology break through, our lives are usually quickly transformed into new ways of performing things.
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Greatly affected by technology will be how we, as consumers, shop for services and products. Years ago, purchasing items in a shop was the only means to obtain issues wanted or needed. That is certainly false today! Since the advancement of technology, consumers have a whole new way to store; online shopping. For the last 5 to 10 years, we have seen consumer behavior vary from shopping in a store to internet shopping.
In fact , the projected sales from online shopping are to go from $204 Billion dollars in 2008 to an expected $334 billion dollars in 2012! (Source: Forrester Research, Inc., Cambridge, MA, US eCommerce Forecast: 08 To 2012) This expected development shows that the trend towards online shopping is just increasing and get stronger. For most, shopping online has made consumers move from the “brick-and-mortar” model of shopping to a virtual purchasing environment. Wikipedia defines online shopping as the process whereby consumers directly purchase goods or services from a seller in real-time, without an intermediary assistance, over the Internet.
There are so many advantages in order to e-commerce or shopping online. Typically, online retailers are available 24 hours a day, and with many consumers having Internet access both at work and at home, most can shop launched convenient for them. As such, shopping online can be faster than browsing the areas of a physical store and/or alleviate the wasted time jumping about from store to store looking for a product or service.
Internet shopping also has the advantage of quick comparison shopping among products and prices. Individuals now have the ability to become savvy, informed shoppers by using local search engines to quickly seek out deals for items or providers with many different vendors. Search engines, on-line price comparison services and discovery shopping engines can be used to look up sellers of a particular product or service and provide easy access to them.
Lastly, another advantage to to shop online is the freedom a customer has to buying items they may, or may not really feel embarrassed about in purchasing inside a store. This might include some over the counter medications, personal items, mens underwear, and intimate apparel for men or even women, etc . By shopping online, customers can have the privacy of product selection without feeling embarrassment associated with going to a register with an item they would rather keep private.
For those of us who require instant gratification, the disadvantage to online shopping is the fact that merchandise must be shipped to the consumer, introducing a significant delay and possibly uncertainty about whether or not the item will certainly actually arrive before the item is necessary. Moreover, in the event there is a problem with the item when it is delivered, most customers do not feel it an advantageous process to return items through the mail.
Additionally , with no ability to personally inspect merchandise before purchase, consumers are at higher risk of fraud than they would have in a physical store. So too, merchants also run the risk of fraudulent purchases simply by customers using stolen credit cards or even fraudulent disclaiming of online buys.
Although the benefits of online shopping are substantial, the disadvantages to shopping online could be remedied through retailer policies plus procedures. It is very important for online stores to post these policies and procedures, include the returning instructions, outline the shipping details and other specific information in put the customer’s fears at ease. Clients also must make sure they take the time to read through these details thoroughly and become educated shoppers so as not to have any kind of surprises upon delivery of their merchandise.