The Right Way to Grow Your Business Using this Powerful Brand, Audience and Content-Marketing Tool

We have been talking lately about how to boost your company marketing with Instagram. Contrary to what many people still believe, Instagram isn’t just a fun app where you can post meals, holiday and family pics.

Instagram has become a powerful brand-building, audience-building and content-marketing tool for businesses. It has over 200 million active monthly members sharing 60 million images and 1 . 6 billion likes per day.

A note of caution: there are plenty of people who promise to grow your Instagram followers by the thousands, but be careful. Most of them use fake accounts created by bots to inflate your amounts.

These types of followers have zero worth. In fact , they can even be harmful, wanting to steal your password or photos or infect you with a virus.

According to the data security company Imperva, these bad bots are the cause of 28. 9 per cent of bots on Instagram.

The best way to build your Instagram followers is by being authentic to your brand and your audience.

Here are three or more tips to help you get real Instagram fans:

1 . Tell a Story with Hashtags

It’s great to use your business title as a hashtag, but you need to believe beyond that.

If you want to use your Instagram posts to get followers, use some other hashtags that tell the story of the image you’re sharing. You want to start a conversation when you’re sharing posts to get things like:

᾿ Events

᾿ Marketing promotions

᾿ Contests

᾿ Product commences

A good example of a brand who does this nicely is @Tostitos. They use the hashtag #GetTogetherAlready to encourage people to event and share their chips, and also to make use of the hashtag when they share photos of their meetups.

By using engaging, relevant hashtags, you can be discovered in Instagram searches and hopefully build up followers on Instagram.

2 . Get Creative

Instagram is all about photos, so many people think of the caption as an afterthought.

Don’t neglect the caption! You can generate engagement and market sharing by using descriptive words that will engage, inspire and entertain your own followers.

Here are some ideas to help you build up followers on Instagram with your posts:

᾿ Use questions in your caption. Write your question at the beginning of the particular post so that people see it very first.

᾿ Get personal with your article. Tell a story about yourself, or how your product helped or even inspired someone else.

᾿ Ask people to tag others. Asking people to tag three of their best friends or marking someone they are grateful for brings other potential followers into the equation.

A great example of a brand that does personal posts well is the @NatGeo Instagram account.

They create spectacular Instagram Stories with informative captions to educate the user on the plight of animals around the world.

Remember when it comes to making use of Instagram posts to get followers, it can all about being authentic. Don’t use questions in every single post or inform a personal story that isn’t genuine.

a few. Go Local

One of the best ways to create your Instagram followers is to get to know your own neighbours!

Whether you’re creating Instagram ads or want to promote your event in a specific area, you can see what’s happening near you by going to the search page and clicking on the Places tabs.

Type in the location to see the geotagged articles for that area. Then visit related and recent tagged posts : not those of competing businesses, obviously – and leave a comment or even an emoji and the actual person if you like what you see. Ideally, this will be the start of an organic interaction.
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For instance , if you offer life coaching providers, you could type in your location followed by “entrepreneurs. ” Local entrepreneurs may be searching for more work and life balance or help with life goals or career challenges.

Similarly, if you have the physical location that people have examined into on Instagram, comment on individuals posters’ pictures to make sure they’re aware of your Instagram presence, and then stick to them.

These are some of the best ways to develop Instagram followers the right way: no crawlers, no shortcuts, just tried and true methods to engage with your audience and turn all of them into followers!

Susan Friesen, creator of the award-winning web development plus digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who have trouble with having the lack of knowledge, skill and support needed to create their internet business presence.


What participant won’t want to imagine that they are getting a thing for picking out to engage in at a precise net on line casino? Pretty much all appreciate this like they’re obtaining a minor some thing in return for taking part in and this is why most world-wide-web casinos presently have introduced on line casino bonuses. They arrive in a variety of formats and never all present players the very same sum of dollars, but they’re terrific gives that give players a selection of distinctive benefits.

Internet on line casino bonuses can be uncovered just about at at every internet on line casino. They’re easily accessible even though they can differ from 1 a sure on line casino to the up coming so it is really really worth it for gamers to glance about to make specified they obtain one particular that fits their participating in requirements. The most normal type of on the internet on line casino reward is a deposit matching reward, in which you have to have to deposit your personal income but then get the chance to obtain a bit far more from your website on line casino to increase your bankroll. There are certain rules and requirements with regards to withdrawals when participating in with an world-wide-web casino bonus, but they are properly worth the exertion every time you raise your possibilities of profitable large when you have a bit extra to bet!

That is the principal purpose players enjoy on line casino bonuses – their bankroll is even larger and they experience as if they are acquiring “totally free income”! Numerous casinos will have distinct styles of bonuses due to the fact video games that could be played are frequently specified. This is a good gain this means that most gamers can continue to get an on line on line casino reward without the need of identifying they are constrained to taking part in games that just aren’t of curiosity for them at all.

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Slots are the most commonly played casino online games and appeal to people as they are basic and require no skill.
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These games have been around in various versions all through Las Vegas casino game history and even though that’s over 120 years old now, they are still top of the list for individuals to play both in Vegas and online and because they are constantly evolving they are usually hot and exciting.

Slots sport are quite interesting and loveable for many person especially for newcomers, because they need no experience or ability, plus rely totally on luck. In case your luck is in then you can win while having fun playing them.

While playing slots games online you can win large amounts in one chance, so it is possible for anyone to win big. The online games have as much (if not more) of an appeal as the games on sites change regularly to reflect modern life of today, with games based on Egypt, video games, quiz shows and even soap operas there is a style of slot available to match every person. The thrill of hitting a multiplier is just as big online since it is if you were playing in an actual casino but without all the hassle of traveling or budgeting for any holiday.

Online casino games vary so much that you can spend a long time choosing which is attractive but that is half the enjoyable. Make sure you look at the payout tables and that means you know what are winning combinations and if there is a multiplier available. If you choose to opt for the classic casino table online games then these are also available on the net, whether blackjack, roulette or a few card poker are your choice. As usual it’s sensible to check the site guidelines as they can vary a small amount. Among the big advantages of online play will be the system will pay out if you have a victor, even if you don’t know yourself if it’s a victor!


Instagram has more than 700 million monthly users. Studies indicate that customers are 58 times more likely to interact with branded content on Instagram in comparison to Facebook, and 120 times more prone to take some action than people on Twitter.

Your business has the possible to reach a huge number of individuals in different locations across the globe with Instagram.

Getting Started With Instagram

First, download the app through the Google Play store or Apple store.
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You’ll have the choice to create a private or business profile. Choose for the business enterprise profile. Instagram delivers some advertising behavior tracking tools for business profile account holders.

Create Content

Instagram is a photo sharing site. It’s important to publish unique, quality content if you want your business boom on Instagram. Instagram is all about beautiful and eye-catching images. Great photos or videos will help spark interest in your business and draw people in. Up your game by learning some photography skills. Write-up promotional updates after about each 4 or 5 informational updates. Mix up the times, mix up the type of blog post, use images, video, and textual content in various lengths.

Engagement

Use hashtags to get to the people you ultimately want to do business with. Try to use terms and phrases in your content that the target audience will be searching for. Set aside time to comment, like, and engage with your own followers on a regular basis.

Lots of data shows that the best time to post on Instagram is at 5pm on Wednesdays. But this might or might not be correct for the page based upon on your subject matter, the demographics of your followers and other issues specific to your market and subject material.

Making Your Images Stand Out

Instagram has 23 photo filters you can use on the videos and photos. Filters change the way your photos and videos look. As soon as you get better at taking photos, and understand the style you want them to have, you might want to try one of the many third-party apps that are offered.

Analytics

Analyzing your marketing on Instagram is really simple. Instagram provides marketing insights on its company profile accounts. This is all the related data about your page.


Bitcoin is a type of digital currency based on the peer-to-peer network. It was introduced in 2009. What makes this type of currency different from the normal currency used is that it is not central or dependent on any banking or government authority. However , Bitcoin provides a lot of benefits. For example , it functions lower transaction fees than conventional payment mechanisms. Let’s take a look at 4 benefits that you can enjoy if you invest in Bitcoin. Read on to know more.

Multiple Utilizes

In the beginning, the users of Bitcoin used the currency to perform routine financial dealings without paying a lot of fees. Since then, the currency has been used for many other reasons.

Actually, Bitcoin uses the blockchain technology for facilitating digital dealings. Therefore , all the transactions are tested and validated first. Moreover, most transactions can be viewed online through the data source available on the blockchain site.

Aside from this, Bitcoins can be used to trade investments digitally for land titles, insurance policy claims, and so on. However , it is important to keep in mind that these uses are in their development stages. Therefore , they have not turn out to be part of the mainstream yet.

However , the particular currency has been quite successful. Therefore , it has brought a revolution within the entire industry. According to many research workers, the value of Bitcoin will continue to increase in the future. Therefore , it is a great idea to invest in BTC if you want to earn a great return on your investment.

Expected Gains

First of all, it is important to remember that the potential gain is higher than the potential loss as far as putting money in Bitcoin is concerned. According to many crypto analysists, Bitcoin is going to become an international foreign currency down the road. In other words, the chances of losing money are usually lower than the chances of making a significant profit. So , it’s a somewhat safe investment.

If this happens, it will give a boost to global business. As a result, the value of a Bitcoin increases by 20, 000 times the current value. However , it can occur only if this currency is recognized as a legitimate currency for domestic and global trade.

Interest On Your Investment

Since Bitcoin is taken as a type of item money, you can invest your Bitcoin just like you put money in any company using the traditional fiat money. Consequently , you can also earn interest on your spent money. Aside from this, you can sell your Bitcoins after they have elevated in value.
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Easy Access

The interesting thing is that you don’t have to hold your own Bitcoins for a long time to earn some profit. Based on how much money individuals are transferring to the Bitcoin network, you can earn a profit in a short period of time as well.


For anyone who is looking to get into the game of Bitcoin and hold your own coins, there are plenty of options available. Here are some of the different methods available for acquiring some Bitcoin of your.

Buy them from an exchange

One of the most common ways to acquire bitcoins is definitely through an exchange. Websites like Bitstamp, BTC-E, or Cavirtex here in North america, allow you to purchase Bitcoin. They don’t market Bitcoin themselves, but how functions is the exchanges pair you like a buyer with a seller who’s selling for whatever price you’re looking for.

This sounds like a great option, and in a few ways it is, but it has its disadvantages as well.

One of the major ones is that the exchanges require you to add your individual information to them via Know Your Client legislation that’s present in a lot of countries in regards to currency-related businesses. This might not be a concern for everyone, but in the post-NSA scandal era, it’s becoming more and more clear, at least to me, that information you put out there is more accessible compared to you think.

I might be a little weird, but who knows what might happen in the future. After all, just ten years back the idea that the government is spying on everything we do was purely the realm of tin foil hat conspiracy theorists, and now it’s simply common knowledge. Who knows what’s following?

As you can tell, I’m not a big fan of the exchanges. The idea that I have to give up my personal information to an entity that might have to release that information seems to go against the spirit of Bitcoin.

Fortunately, there are other options.

Mine all of them

Of course , there’s only one place Bitcoins really come from; mining. Every Bitcoin you’ll ever own, see, or hear about, was at one stage mined via the Bitcoin mining network.

If you find yourself in possession of a mining rig, go ahead and mine away! Or if you have a computer fast enough to be able to worthwhile, that’s cool too.

Yet be careful! If your computer isn’t cooled down properly, you run the risk of overheating it, which could potentially brick this.

Frankly, mining with your computer isn’t actually worth it. Not anymore. As the mining problems increases, it becomes more and more difficult to gain any profit from it. And unless you have a dedicated mining rig, your chance of getting any sort of return from mining is pretty low.

Some believe mining is on its way out, and also buying a dedicated mining rig isn’t actually a valid option anymore. I don’t agree, but that’s a topic for another day time.

Buy them from a private broker

If you’re able to find a private broker, you can date them and exchange. This has some obvious benefits, but it also has drawbacks.

First off, it’s completely anonymous. Even if you meet in person, there’s no reason you may use your real name, or any details about yourself other than your wallet amount so they can transfer the funds for you. And if you pay cash, the banks can’t trace it possibly. So if that’s a concern for you, if you’re in business.

But of course with anonymity comes some risk as well. Dealing through an exchange, the risk of getting scammed is lower. Of course , exchanges have faded in the past, taking everyone’s Bitcoins with these, but the bigger, more established exchanges have had time to build their brand and prove themselves as more trustworthy.

You might pay a price premium for that anonymity as well.
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From my experience, it can be as much as 15-20% higher than average swap prices. But again, if anonymity is essential to you, that’s a small price to pay for.

When you trade with someone anonymously, you don’t have the security of the exchanges. They may be legit and honest, but they could just as easily be shady and willing to rip you off. Having said that, buying from a private broker can be my preferred method of purchasing Bitcoin. But it’s important to have safety measures in position, otherwise you’re leaving yourself open to getting burned.

Accept them as payment for goods and services

This one is really obvious, yet often people forget about this. Amidst all the investors getting involved with Bitcoin and the excitement around the motion, it’s easy to forget that Bitcoin is not just a hot commodity or quality value stock. It’s designed as a type of currency. And if you run a company, you can accept Bitcoin as payment instead of cash.


 

Zone de la Hauteur (min) 7500 7500 7500 8300 Notes: 1 Pour les tribunaux Internationaux pour l’IFNA normes, une aire de pratique sera nécessaire à proximité de la zone de compétition – voir le Sport de l’Angleterre publication “Développer la Droite Hall des Sports” et ” Netball Fiches de Données’. 2 Où les tribunaux sont posées côte à côte avec pas de division ou de changement de revêtement une commune de ruissellement d’au moins 4 m doit être utilisé au lieu du minimum requis de 3,05 m de. 3 là Où l’espace global exigences ne peuvent être satisfaites, les marges de sécurité peut être réduite pour les Club et à la Communauté les niveaux de jeu, l’objet d’une évaluation appropriée des risques et en accord avec l’Angleterre, le Netball. www.englandnetball.co.uk www.netball.org www.englandnetball.co.uk/The_Game/Facility-and-Court-Information/ Salles de Sport de Conception de la Note d’Orientation février Révision 005 52 © de Sport de l’Angleterre 2012 de Volley-ball exigences en matière d’espace (mm) Dimensions d’un terrain de volley-ball (mm) 18000 3000 – 5000 3000 3000 1000-8000 1000-8000 3000 – 5000 2000 – 3000 9000 Marqueur et les réserves de l’article 1000 de Volley-ball de la Formation 1 la Communauté Club Premier 2 International 3 aire de Jeu Longueur 18000 18000 18000 18000 18000 Largeur 9000 9000 9000 9000 9000 Côté de la ligne claire de l’espace 3000 3000 3000 3000 5000 min Supplémentaire d’un côté pour les officiels et l’équipe de zones / bancs de N/A N/A 2000 2000 3000 Backline de libérer de l’espace 1000 3000 3000 5000 8000 min Globale des exigences de l’espace de 20000 x 15000 24000 x 15000 24000 x 17000 28000 x 17000 34000 x 22000 Hauteur min (min) 7000 7000 7500 7500 12500 Notes: 1 Les principes de l’Volley-ball de la formation de la cour ont été proposées par de Volley-ball de l’Angleterre et intègre réduit en fin de run-off des marges, sous réserve de l’évaluation des risques sur un site par site. 2 Tailles reportez-vous à la Ligue Nationale jouer la concurrence. 3 Tailles reportez-vous à la FIVB régie Monde / compétition Officielle www.volleyballengland.org Salles de Sport la Conception de la Note d’Orientation février Révision 005 53 © de Sport de l’Angleterre 2012 Informations Préparé Par: Sport de l’Angleterre, Robin Wilson Consulting, S&P Architectes et DJ Deloitte Remerciements: Sport de l’Angleterre remercier les personnes et les organisations pour leur contribution: © le Sport de l’Angleterre, Février 2012 Dave Behagg Mark Hewitt Nick Stand Jonathan Lee David Bosher Jonathon Mawson Tim Buckingham David Morley Fran Connolly Keith Nicholls Andy Couling Gert-Jan Peeters Bruce Cruse Ben Rees Tony Abattage de Garry Stewart Philip Dryden Brian Tours de Peter Griffiths Steve Wells Mike Hall Ben Bois de la Photographie par: David Butler Duncan McNeil Alistair Carew-Cox Kilian O’Sullivan Simon Collins, Richard Sowersby Dyer Architectes S&P Architectes Alan Edwards Charlotte Bois Charlie Fawell Guide de l’Utilisateur Avant d’utiliser ces lignes directrices pour la réalisation de projets spécifiques, tous les utilisateurs doivent consulter le Guide de l’Utilisateur de comprendre quand et comment utiliser les lignes directrices ainsi que de comprendre les limites d’utilisation. Outil de suivi d’005 – Amendements à s’aligner avec ” le Développement du Droit de la Halle des Sports de la publication: février 2012 004 – des Modifications Mineures à la salle de sport / wc mises en page et de basket-ball annexe mises en page: février 2011 003 – Modification Mineure à la Page 24: avril 2010 002 – mise à Jour et Modifié Publication: Mars 2010 001 – la publication Initiale: les Salles de Sport – formats et Mises en page: février 2000, Salles de Sports – Conception: février 1999, le Sport de l’Angleterre 3ème Étage Victoria Maison de Bloomsbury Square London WC1B 4SE Tél: +44 (0)8458 508 508 ISBN 978-1-86078-260-2 Plus d’Informations: Pour en savoir plus sur le Sport de l’Angleterre et pour obtenir les dernières nouvelles et de l’information

Sportnz.org.nz/facilityguide

Sport & Loisirs

Guide De Développement De

Concept, De Planifier, De Concevoir, Construire, Exploiter, Améliorer

Ce guide a été préparé pour le Sport en Nouvelle-Zélande avec l’aide de:

Beca Ingénieurs-Conseils

• Warren et Mahoney Architectes

• Rawlinsons QS

• Marshall Day Acoustics

• Global Leisure Group

• La Communauté De La Gestion Des Loisirs

• Apollo Projets

• L’Architecture de l’HDT.

Ce guide a été préparé sur les instructions spécifiques du Sport en Nouvelle-Zélande. C’est uniquement pour le Sport de la Nouvelle-Zélande utiliser pour le but pour lequel

il est conçu en conformité avec le Sport de la Nouvelle-Zélande étendue de son travail. Toute utilisation ou la dépendance par toute personne, contrairement à ce qui précède, à qui

Le Sport de la Nouvelle-Zélande n’a pas donné son consentement préalable et écrit, est à son propre risque.

INTRODUCTION

1. CONCEPT

2. PLAN

3. CONCEPTION

4. CONSTRUIRE

5. FONCTIONNER

6. AMÉLIORER

Communauté De Sport Et De Loisirs Guide De Développement

Cliquez pour voir l’article

ANNEXE A – DÉVELOPPEMENT DES INSTALLATIONS

LISTE de contrôle

ANNEXE B – LES STRATÉGIES ALTERNATIVES

APPENDICE C – ACRONYMES

CONTENU

ANNEXES

La Communauté Du Sport Et Des Loisirs De La Facilité De Développement Guide / 2016

INTRODUCTION

5

INTRODUCTION la Communauté Sports et Loisirs

Guide De Développement De

Arrière-plan

Le Sport de la Nouvelle-Zélande Plan Stratégique 2015-20 a

une vision pour la Nouvelle-Zélande pour le monde entier

succès sportifs de la nation telle que mesurée par plus d’enfants

dans le sport et les loisirs actifs, plus les néo-Zélandais

impliqué dans le sport et les loisirs actifs, et plus

La nouvelle-Zélande lauréats sur la scène mondiale. Pour atteindre

cette vision, Sport NZ est de travailler avec des partenaires et

les fournisseurs de construire un leader mondial du système sportif.

Sport NZ Sport Communautaire Stratégie de 2015-20

(CS Stratégie) se trouve à côté du Plan Stratégique,

et reflète l’évolution de la Communauté de Sport et de

les défis croissants du système sportif de visages. L’

CS Stratégie de participant-porté avec un accent sur

trois Domaines prioritaires: les Enfants d’âge Scolaire (5 à 18 ans), les collectivités Locales

Livraison (en particulier dans la faible participation des communautés)

et le Sport de compétition (y compris le Développement des Talents).

Aligné sur le Plan Stratégique de se concentrer sur le développement de

un leader mondial du système sportif, la CS de la Stratégie

donne la priorité à l’élaboration de cinq régions du sport

système: Idées, des Personnes, des Espaces et des Lieux, de Partenaires et de

Les fournisseurs, et les Voies.

Les enfants d’âge scolaire

Mettant l’accent sur le savoir-faire physique”

afin d’assurer à tous les jeunes

les compétences dont ils ont besoin pour être impliqués

dans le sport pour la vie, le ciblage

5-18 ans.

Idées

Le succès est en toute connaissance de cause,

participant-concentré de sport

système; à tous les niveaux

• La Segmentation

• Dans la profondeur de la recherche

• Analyse

• Benchmarking

• Meilleures pratiques

• Des études de cas

• Partager

• Des solutions innovantes

Les gens

Le succès est au réseau de la main

les gens la livraison et la

des participants

• Les entraîneurs

• Les enseignants

• Les Parents

• Les bénévoles

• Les jeunes leaders

Espaces Et Lieux

Le succès est plus et mieux

les places pour les néo-Zélandais à

jouer sport

• La planification

• Conception

• Partenariat

• La programmation de l’

Partenaires/ Fournisseurs

Le succès est un réseau capable de

les partenaires de sport, fournissant

sport des expériences

• Sports moyeux

• Le Sport dans la communauté de la capacité de

• Les réseaux de distribution de

• La planification

• La livraison locale

Les voies de

Le succès est le système qui fournit

les possibilités pertinentes et

expériences intégrées à

les participants qui encouragent

la mobilisation continue

• Le savoir-faire physique

• Les étapes de la vie d’apprentissage

• Concours

• Développement des talents

• La voie vers le podium

La livraison locale

L’amélioration de la connectivité des

tous ceux qui sont impliqués dans la livraison locale

du sport, en particulier dans lowparticipation

les communautés.

La Concurrence Des Voies

Maintenir le nombre de

les personnes qui participaient à d’autres

la concurrence des structures

et voies, y compris

le développement des talents.

Domaines D’Intérêt

Les Priorités Stratégiques

6

INTRODUCTION

Avoir le droit d’équipements sportifs dans les bons endroits

est essentiel pour aider à accroître la participation. L’un des principaux

la préoccupation pour beaucoup dans le sport et les loisirs secteur est

le coût de la fourniture d’installations nouvelles ou rénovées, avec un

tendance parfois à la conception et la construction sur mesure

installations sans tenir dûment compte de premier établissement

leur besoin, de la demande ou de la durabilité. Au cours des dernières années

Sport NZ a répondu en devenant plus actif dans

offrir des conseils et un soutien dans la planification pour le sport

et des installations de loisirs en Nouvelle-Zélande. Sport NZ a

sortie de La Nouvelle-Zélande, des Installations Sportives Cadre

avec l’objectif d’obtenir une meilleure valeur de nos sportifs

et installations de loisirs. In the event you cherished this short article along with you wish to obtain more info relating to salle de sport Vincennes generously visit our own web site.

Le Sport de l’Angleterre, a également été couronnée de succès dans la création d’

ressources


La configuration requise pour la version 1.0 est la suivante: [expurgé]
Peu de choses à noter:
* «Ruby on Rails» : je savais exactement sur quelle technologie je m’appuierais
* « Les candidats devront d’abord compléter la version 1.0 du site Web» : même au-delà de tout test de codage d’entrevue, vous voudrez vous assurer que le développeur Web a le talent pour terminer la première version de votre site Web.
* « Le budget estimé pour cette phase est de 1 000 $» : je préfère de beaucoup le taux fixe par rapport à l’heure – vous voulez payer pour la valeur, pas pour le temps. «Décomposez ce que vous devez faire en étapes et libérez le paiement à la fin de chaque étape», explique le développeur Web Helge Sverre . «Cela crée un gagnant-gagnant pour les deux parties et garantit que vous payez pour les résultats.»
* « Nous allons probablement embaucher plusieurs candidats» : même si vous n’avez pas le budget pour le faire, même le mentionner peut éliminer les talents de bas niveau.
LE SITE WEB – L’IMPORTANCE DES REVUES DE CODE
J’ai parlé à Adam Derewecki, et nous avons discuté d’un service qu’il lance, où les gens peuvent faire réviser leur code pour s’assurer qu’ils recrutent les bons talents, mais pas seulement pour trouver des bogues ou des domaines d’amélioration (c’est pourquoi les programmeurs ont tendance à travailler en binôme – personne n’est parfait). J’ai immédiatement pensé que l’idée était d’or, les gens peuvent profiter de taux de main-d’œuvre plus bas partout dans le monde, tout en s’assurant que leur code est à la hauteur. Quoi qu’il en soit, je vais laisser Adam parler un peu plus de son service, ainsi que quelques conseils supplémentaires sur la façon d’externaliser le développement Web.
ENTREZ ADAM DEREWECKI.
Mise à jour: l’entreprise d’Adam, PaidCodeReview, a depuis cessé ses activités. Une alternative serait d’embaucher un chef de projet ayant une expérience en développement, ou tout simplement d’utiliser un marché comme TopTal. Pour plus de détails, consultez mon article (lié ci-dessus) sur Comment embaucher des pigistes en ligne sans perdre votre santé mentale.
Lancer une startup est aujourd’hui plus facile que jamais, surtout pour les entrepreneurs sans formation technique. Besoin de gérer une liste de diffusion? Utilisez MailChimp. Besoin d’une page de destination avec un collecteur d’e-mails? KickoffLabs vous soutient. Et puis pour tout le reste, il y a WordPress et Unbounce. Mais si vous constatez une croissance, tôt ou tard, vous aurez besoin de la flexibilité et du contrôle nécessaires pour passer à votre propre pile, comme Ruby on Rails. C’est là que les choses deviennent un peu troubles. Il y a beaucoup de développeurs sur oDesk, et les prix sont partout. Comment embaucher les bons développeurs pour m’assurer que je ne construis pas quelque chose qui s’effondrera sur lui-même?
Si vous avez besoin d’externaliser le développement, vous avez quelques options en fonction de votre budget:
* 15-20 $ / heure oDesk ou développeurs externalisés les moins chers d’Elance (31 000 $ / an)
* 40-60 $ / heure oDesk ou Elance entrepreneurs avec une bonne réputation (83k $ / an)
* Entrepreneur 60-120 $ / heure avec une réputation exceptionnelle (125k $ / an)
* 120-250 $ + / heure Expert de domaine (250 000 $ / an)
La première option est évidemment la plus attractive financièrement. Et si vous configurez une page de base pour évaluer l’intérêt et peut-être faire quelques choses de base, vous n’avez pas vraiment besoin des meilleurs développeurs pour commencer. Mais comment savez-vous quels développeurs embaucher et assurez-vous qu’ils écrivent du code qui fait la bonne chose? En utilisant PaidCodeReview, vous pouvez embaucher un expert pour apporter une expertise technique en examinant le code en votre nom. Voyons quelques situations où cela peut aider.
SCÉNARIO: GRAND PROJET
Votre MVP (ou petite série de semences) a suffisamment réussi pour que vous ayez 5 000 $ et que vous pouvez vous permettre d’embaucher deux développeurs pour un projet d’un mois (environ 333 heures). Vous avez réduit vos candidats à quatre, mais vous ne savez pas comment choisir les deux meilleurs développeurs.
COMMENT PAIDCODEREVIEW PEUT VOUS AIDER
Demandez un échantillon de code à chaque candidat et embauchez un expert sur PaidCodeReview pour examiner chaque exemple de code, fournir des commentaires et une recommandation globale. Les échantillons de code ont tendance à être des projets plus petits (mais pas toujours), vous devrez donc prévoir
un budget d’une heure par candidat. Pour quatre candidats, le total serait alors de 200 $, soit environ 13 heures de travail rémunéré. Croyez-moi, si vous finissez par choisir le mauvais entrepreneur, vous mesurerez vos pertes en SEMAINES et non en
heures.
C’est le moment approprié pour ma propre anecdote d’externalisation. À l’époque, je démarrais CameraLends et j’ai décidé d’essayer d’externaliser certaines spécifications de base sur ODesk. J’ai regardé quelques dizaines de candidats et j’ai choisi 1 des 2 qui étaient dans ma gamme de prix et avaient de l’expérience avec Rails et Rspec. Après avoir attendu plus longtemps que promis, j’ai reçu quelques dizaines de spécifications qui ont testé différents aspects du site.
Sauf qu’ils ne l’ont pas fait. Vous pouvez exécuter les tests et ils ont réussi, bien sûr. Heureusement, j’écrivais Rspec depuis des années et je connaissais très bien mon chemin. Quelques minutes après avoir regardé le code source, ma mâchoire est tombée: ces tests ne testaient
rien du tout! Je vais épargner les détails techniques, mais en gros, les tests ont configuré un objet de test et vérifié que les valeurs de l’objet se correspondaient. J’ai appelé l’entrepreneur et il m’a immédiatement remboursé mon argent, sans poser de questions. La morale de l’histoire est la suivante: tout ce qui concerne un entrepreneur peut apparaître correctement, même le code qui semble fonctionner, mais sans examen par un expert, peut créer un passif.

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SCÉNARIO: LA LONGUE DÉSABONNEMENT
Votre entreprise amorcée progresse depuis un an maintenant et vous avez embauché six entrepreneurs différents au cours de l’année. Votre entrepreneur actuel vous dit qu’il y a beaucoup de code qui n’a aucun sens pour lui.
COMMENT PAIDCODEREVIEW PEUT VOUS AIDER
Pensez au nombre de fois où votre entreprise a changé ou évolué au cours de la dernière année. Chaque entrepreneur a-t-il présenté une «grande vision» différente? Même une équipe bien gérée de programmeurs de premier ordre introduit une dette technique au fil du temps. Compte tenu de cela, il est facile de voir comment des programmeurs de qualité inférieure, qui peuvent avoir chacun travaillé isolément et sans supervision technique, peuvent produire des montagnes de dettes techniques. Cela devrait être effrayant, car une dette technique inconnue peut entraîner des heures, voire des jours


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